Simple Guide: Hashtags in Real Estate
If you're a real estate agent who’s trying to increase their exposure online, hashtags are your secret weapon. They’re more than just trendy words—they’re powerful tools that can help you connect with potential buyers, showcase your listings, and build your unique “brand”.
Let’s break down how to get the most out of them in your real estate posts.
1. Keep It Relevant and Targeted
While hashtags like #realestate or #homesforsale are popular, you don’t want to rely solely on broad or generic tags. These are useful for getting in front of a large audience, but they aren’t always effective. What you really need are specific hashtags that align with the type of property you're selling or the market you're in. For instance, if you're selling a waterfront property, use something like #BeachfrontProperty or #OceanViewHomes (RISMedia)(Social Media Manager). The more targeted you are, the better chance you have of connecting with people who are genuinely interested.
2. Make Your Own Branded Hashtags
Here’s a fun one: create your own branded hashtag. Something like #YoureNameHereRealty can help make all your posts easier to find and more cohesive. Building your own branded searchable hashtag allows more people to engage with your posts. Encourage your clients to use it when they post about their experiences with you, whether it's a closing day celebration or a Google Review. Over time, this can build a sense of community around your brand (Social Media Manager).
3. How Many Hashtags Is Too Many?
You’ve probably seen posts crammed with dozens of hashtags. Spoiler alert: that’s not the best strategy. For Instagram, studies show that using around 9-11 hashtags tends to drive the most engagement (Constant Contact). On X (formally Twitter), less is more. Stick with just one or two well-chosen hashtags. The key is to keep it relevant—more hashtags don’t always equal more engagement.
4. Mix Popular and Niche Hashtags
Sure, broad hashtags like #HomeForSale cast a wide net, but to really zero in on your target audience, pair them with niche hashtags. For example, if you're listing a luxury property, something like #LuxuryRealEstate can help you attract the right kind of buyer. Additionally, using location based keywords in your hashtag can focus the area you want to target. By mixing broad and specific tags, you’ll maximize your post’s reach without getting lost in the noise.
5. Tailor Your Hashtags to the Content
Different types of posts call for different hashtags. If you're sharing a new listing, tags like #JustListed or #OpenHouse are perfect (Constant Contact). For more advice-focused content, go with hashtags like #RealEstateTips or #FirstTimeHomeBuyer. Tailoring your hashtags based on the type of content ensures you’re reaching the right audience every time.
Hashtags are an easy way to boost your visibility and make sure your content gets in front of the right people. So go ahead, try these tips, and watch your exposure grow!